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Concept Creation

A full end-to-end service helping you to deliver a market-leading new restaurant, café, or food product. We have designed this structured process based on our experience in creating and developing food concepts for industry-leading brands.​

Definition & Development

We work alongside stakeholders to challenge and strengthen the overall concept and F&B vision.

  • Research, trends and competitive review
  • Concept definition, description, and elements 
  • Customer journey and experience planning
  • Menu vision and food identity
  • Operating Model and Flow planning
  • Price Point allocation
  • Preferred locations identification or incubation process
  • Site requirements
  • Manning requirements
  • Strategy and development framework creation
  • Design and Brand Mood boards creation